Surely you are here because you work in the medical or health sector and want to expand your knowledge on the subject, in this article we will explain the importance of marketing in your online marketing strategy, it is essential to digitize your brand or business and more in These times where it is essential to have a strong presence in this medium to face your competition and adapt to the new changes in your consumers.

First things first, we have to tell you that medical marketing is different from pharmaceutical marketing. In this article we will focus on the pharmaceutical sector and specifically online marketing.

What is Pharmaceutical Marketing?

Pharmaceutical marketing is a set of techniques and studies used by the pharmaceutical industry that aim to improve knowledge of the sector, foster relationships with stakeholders, increase brand recognition or increase demand; these are all marketing actions in the environment. to products from the health sector, with the aim of ensuring that pharmaceutical products not only reach the patients who need them but also to any establishment that offers health services and products such as health centers, hospitals and doctors' offices, among others.

It is essential for those companies that market health or medical grade products, to publicize your product, your brand and adequate promotion, whether you are targeting your final consumer or the distributors of your product.

Online pharmaceutical Marketing can seem very complicated, since many platforms have restrictions (most of them) that limit the publication of medical or health articles, many times you cannot pay for advertising, publish your products for sale, because they do not go with the rules of these platforms, but here we will tell you what you can do to achieve growth of your brand digitally.

How to run online pharmaceutical marketing campaigns?

We recommend you start with the following

1# Pharmaceutical Content Marketing

In this sector, information will be your ally, a good blog is essential, tell your clients or end consumers what your product is, its uses, include them in an article of interest to them, I will give you an example: If your product is to treat obesity and you address your final consumer, in your blog you can talk about physical activities that you recommend people do while they are undergoing treatment.

On the other hand, if your product is for clinics to purchase, for example, a negative pressure therapy machine to treat advanced wounds, well, then you are going to target another market, doctors, hospitals, and on your blog you must have content from value to them, for example, procedures for use, recommendations for treating wounds, etc.

You must define a strategy for your blog and use keywords.

Remember, valuable content.

2# Social Networks

Social networks are the most powerful communication channels for businesses. One of the advantages of social networks is their immediacy and ability to update. Thanks to these, consumers can be informed at all times and ask questions they have about a drug, about your company, distributions, etc.

Only maintain social networks that you can update at least 3 times a week, do not try to have all social networks with the same content because it is not ideal, each social network must have its own content, because they have different purposes, if you are starting, I recommend that you investigate your target and analyze which social networks they use the most.

3# Paid advertising

Paid advertising can be of great help when you are starting out, for example, Google Adwords or the display network and Social Ads, can help increase visibility accompanied by content marketing, social networks and if you have an online store, the better .

However, you must be careful when creating your advertising pieces since there are many restrictions and if you do not adapt your advertising to the established rules you may have some complications with your account.

4# Email Marketing

Email marketing and newsletters are very valuable tools to be in permanent contact with consumers. But to do this, the profiles of potential consumers must be analyzed, such as demographic factors, age, sex, needs, habits, etc., to send it only to those consumers who are really interested in what is offered, to see results, send valuable content, with subjects that encourage you to open the email and with a strategy.

It is interesting to create a workflow that manages the sending of information and where everything is discussed from the most generic to your products and services.

There are more strategies that you can follow in pharmaceutical marketing and online pharmaceutical marketing.

If you want to start with your online strategy and need an expert, don't forget to contact CoinMed, we work with your brand to digitize it and create a unique experience for your customers.

Subscribe to the blog to get valuable information, until next time.