5 Strategies to become a successful doctor or office in the digital world.

If you came to this article you are in the right place to start digitizing your business.

If you are a doctor, office or hospital, this will help you, since having a presence in this medium is essential to attract patients, be recognized, generate trust and connect with your potential clients, not being present is no longer an option.

In addition, people base their decisions depending on the reviews and content they find on the internet!

Let's start:

1.- Appear on the digital map!

If you have an office or a place where you serve your patients, the first thing you should do is appear on Google Maps. To start, register your business here .

This is very important since it is the first place where people search to consult contact information, reviews, social networks, website, etc.

Ask your clients to review you! (It will help you appear first in searches)

2.- Have a website.

Nowadays, having a website gives us credibility with potential clients and helps us be visible in search engines like Google, hence the importance of creating an efficient website.

Explain to your prospects who you are or who the team behind your office is, what services they offer, where you are located, frequently asked questions, contact information, cases you have handled, etc.

You can even sell products of your specialty or offer the service of scheduling your appointment there.

Don't forget to include videos, it is proven that they generate more trust!

3.- Create mailing strategies Email is not dead!

Emails are very effective in retaining and converting clients, create a strategy according to the specialty and this will help you keep your clients loyal and even recommend them to new ones.

For example, at Christmas you can send them a greeting, a discount code, a phrase; There are many possibilities and you will love it!

4.- Create valuable content for your audience.

Yes, we are talking about Instagram, Tiktok and Facebook; It is important that you have a strategy for the content that you will be posting on social networks.

Do not focus your content only on selling, this will not give a good result; Instead, you can share valuable content that will provide knowledge or entertainment to your audience; for example: tips, curious information about your specialty, recommendations, about you, the team, frequently asked questions, etc.

I give you my advice:

  • Try videos on Instagram and Tiktok Reels (Don't be afraid to talk to the camera, just use your voice or someone on your team)
  • Investigate what your competition does on social networks. (Don't copy, just see what works for you.)
  • Respond to comments and interact with your audience.
  • Use #Hashtags!
  • Have fun and be creative!

Example :

Look at this doctor who is the sensation on Tiktok -> SEE

1.- Create a Blog

A blog about topics according to your specialty or specialties will help bring a lot of traffic (people) to your articles and in them you can attract new prospects.

Having a blog on a website is an essential element to publicize products or services.

I'll give you an example: Right now you are reading an article focused on doctors and offices because this page sells medical supplies and equipment that you can find here - > www.coinmed.mx We have Free Shipping to All of Mexico!

 

For now, these are the 4 important strategies to get started in the digital medical world. If you want to know more, let me know in the comments to upload part 2.

My name is Natalia , if you need help taking your business, office or your brand as a doctor to the digital world, write to me and I will be happy to help you, I am an expert in Medical Marketing and E-commerce -> Contact me here.